Alexa Internet, Inc. was established in April 1996. The company was created to display intelligent web operations, keeping in mind the web trends and behaviors. In its journey, Alexa has built a large base of toolbars and Web crawls. It has also provided us with a strong infrastructure that takes care of data processing and serving. Today, the web world has undergone a tremendous change and experienced a revolution. The intelligent evolution of the web world and its success stories can be attributed to the services and products offered by Alexa.